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The Challenge of Measuring Social’s Impact on Sales
Social media’s ROI is difficult to measure (especially in B2B PR). Automated marketing tools have come a long way, and can provide a great deal of valuable insight into the reach and conversations...
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Google’s SEO Algorithms: A Comic from Website Publicity
As B2B PR firms up their SEO game, we wanted to share a comic from our friends at Website Publicity on Google’s sometimes frustrating Panda and Penguin updates. Click the image below to read the full...
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Oops, They Did it Again: Why Interactivity is So Hard to Master
How interactive does your site need to be? My answer: Very. How interactive is your site today? Probably not good enough. This is actually really important – because companies – not the media – are the...
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Social Rants, Evolving Policies and Who Holds the Legal Cards
Two stories this week expose another layer in the social onion: defining the legal rights of workers and employers, and governments. This interesting A1 piece in the Times shows that employee gripes...
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Four Fast-and-Easy Ways To Use Vine For Marketing
Many of the best early examples of Twitter’s new GIF-like video app (usually funny, miniature advertisements) come from the consumer side. But for B2B companies, when your focus is on educational and...
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All Eyes on You: How to Crack the Front Page of Reddit
The front page of reddit – aka the front page of the Internet – displays content that gets in front of hundreds of thousands of people – in a single day. But getting there is no easy task. The...
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